Don’t Sell… C.A.R.E.
Just two days of training will give you a simple, repeatable sales process that will help you understand
your customers’ concerns, match their comfort system to the benefits they seek, and close the sale!
Cost: $495.00 per person (2 days)
November 7th & 8th, 2019 (9:00AM – 4:00 PM)
*Includes breakfast and lunch
The C.A.R.E. process
Before replacing a fan motor on a
15-year-old unit, give customer a choice.
The best way to give choices is by asking
the questions that allow customers to choose.
Customers expect you to recommend
ways to solve the problems you find.
Encourage each customer
to do what’s best for them.
Discover how to …
Ask key questions
Listen to understand
Build buyer’s desire
Design Ideal Comfort Solution®
Show how to give benefits buyers want
Discuss estimated energy savings
Make closing the sale the natural conclusion
Leave C.A.R.E. with
2 Words that make buying customer’s idea
2 Questions that eliminate 50% of all objections
3 Tools to deal with 90% of all objections
3 Rules for selling value instead of price
4 Benefits only you can provide
54-page Don’t Sell, C.A.R.E.™ manual
Career growth and new self-confidence